We Treat Your Home Like Architecture, Not A Commodity.

Choose a fully private vault sale with zero internet footprint, or a full public launch with global press coverage. No junior agents handle your home at any stage.

How We Guide Every Sale From Initial Valuation to Signed Contracts

How We Guide Every Sale From Initial Valuation to Signed Contracts

We handle valuation, cinema production, buyer placement, and private escrow with senior partner attention at every phase.

We handle valuation, cinema production, buyer placement, and private escrow with senior partner attention at every phase.

1

Data-Backed Valuation

Days 1 to 3

We review your residence's architectural pedigree, custom materials, and verified recent closed sales in your immediate neighborhood. We set an honest asking price that protects your equity during negotiations, not an inflated number designed to flatter you and cut later.

2

Architectural Production

Weeks 1 to 2

We film your estate in natural morning and golden-hour daylight, measure exact CAD room dimensions, and print linen-bound hardcover monographs. We hand-deliver these books directly to verified family offices and wealth managers before any public launch.

3

Public or Private Placement

Week 2 Onward

You stay in complete control of your privacy. You can launch publicly with premier architectural and design publications, or choose 100% confidential representation through our Private Vault for pre-screened buyers with signed non-disclosure agreements.

4

Private Tours & Closing

Closing Phase

No lockboxes and no open houses for curious neighbors. Your managing partner personally escorts every pre-qualified buyer, negotiates clean cash terms, and coordinates seamlessly with your wealth managers, attorneys, or family office.

Real Homes. Real Prices. Real Stories.

Real Homes. Real Prices. Real Stories.

Closed Price

$18,200,000 (101% of target price)

SOLD. OFF-MARKET

Closed Price

$18,200,000 (101% of target price)

SOLD. OFF-MARKET

Red Mountain Modern Villa, Aspen

The owner needed zero public record of the sale so we sold the home privately through our vault in 19 days at the full asking price without a single open house or public marketing touch.

Handled By

Marcus Sterling
Senior Managing Partner

Ask Marcus How This Sold

$16,750,000

SOLD. STREET RECORD

Closed Price

Broad Beach Ocean Sanctuary, Malibu

After eight months with another broker producing no offers, the seller came to us and within two weeks of our cinema film reaching our network, three qualified cash offers arrived.

$420M+

Total Closed Transaction Volume

34 Days

Average Days on Market (vs. 128-day luxury average)

98.4%

Average Sale-to-List Price Ratio

38%

Transactions Completed Quietly Off-Market

$420M+

Total Closed Transaction Volume

98.4%

Average Sale-to-List Price Ratio

34 Days

Average Days on Market (vs. 128-day luxury average)

38%

Transactions Completed Quietly Off-Market

Three Things We Do That Most Brokerages Do Not

We treat your property like an architectural commission rather than a commodity.

1

Cinema-Quality Property Films

We shoot in natural golden-hour daylight. No shaky phone videos. No wide-angle lens tricks. Every film is produced by an architecture cinematographer hired specifically for your home.

2

Custom Hardcover Print Books

We print linen-bound architectural monographs for your home and hand-deliver them to verified family offices in New York, London, and Aspen. Serious buyers receive your home before it appears anywhere online.

3

Measured Floor Plans and Sun Studies

We prepare true ceiling heights, room dimensions, and solar orientation studies before any showing. Buyers arrive informed. Negotiations are cleaner and faster.

Frequenly Asked Question

Frequenly Asked Question

How do you market a home privately without using public open houses?

What is the practical difference between a public launch and a private vault sale?

How do you determine the right asking price for a luxury estate?

How long does it typically take to sell a luxury estate with Praedia?

Do I pay any upfront costs for photography and marketing production?

Can I start with a private vault preview and switch to a public listing later?

Talk to the Right Partner. No Forms. No Waiting.

Talk to the Right Partner. No Forms. No Waiting.

Every seller at Praedia works directly with one managing partner. Pick the one who knows your market best and reach them right now.

Every seller at Praedia works directly with one managing partner. Pick the one who knows your market best and reach them right now.

Marcus Sterling

Senior Managing Partner

Aspen Desk

View Marcus Sterling's Active Listings

Marcus Sterling

Senior Managing Partner

Aspen Desk

View Marcus Sterling's Active Listings

Elena Vance

Managing Partner

Malibu Desk

View Elena Vance's Active Listings

Elena Vance

Managing Partner

Malibu Desk

View Elena Vance's Active Listings

Julian Keller

Managing Director

Malibu Desk

View Julian Keller's Active Listings

Julian Keller

Managing Director

Malibu Desk

View Julian Keller's Active Listings

Alistair Montgomery

Partner

New York Desk

View Alistair Montgomery's Active Listings

Alistair Montgomery

Partner

New York Desk

View Alistair Montgomery's Active Listings

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